The rebranding initiative for Dr. Tyre aimed to create a modern, professional logo that reflects the company’s strength and reliability, while developing a cohesive visual identity system adaptable across various platforms and mediums. This included vehicle branding, merchandise, and staff uniforms. Our design approach focused on delivering a bold and contemporary look. We crafted a distinctive “DT” monogram using the Plafond font, symbolizing motion and durability core attributes of Dr. Tyre’s services. The chosen color palette of red and black reinforces energy, professionalism, and impact. To ensure regional relevance, the branding was developed in both English and Arabic, enhancing accessibility and cultural alignment within the Qatari market.