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Email
[email protected] -
Phone
+974 5517 0288 -
Address
Doha-Qatar
Phone
+974 5517 0288Address
Doha-Qatar
Crudeco Group, a Qatar-based company operating since 2010, approached us for a complete rebranding to better reflect its diverse range of services, which include civil construction, MEP (Mechanical, Electrical, and Plumbing), contracting, and interior design. As a growing multidisciplinary company, Crudeco needed a bold, modern identity that would unify its various verticals under one powerful brand image.
We extended the new visual identity across essential touchpoints such as corporate stationery, signage, digital platforms, and company documentation. The refreshed identity now provides a professional, cohesive look that enhances Crudeco Group’s presence in a highly competitive industry. Whether it’s on a construction site, in a project proposal, or during a client presentation, the updated branding positions Crudeco as a forward-thinking, reliable partner in engineering and design solutions.
Our primary goal was to modernize the brand while maintaining a sense of trust, expertise, and professionalism. We aimed to create a clean and impactful logo system that could represent Crudeco’s technical capabilities and adaptability across sectors. The rebranding also focused on building a bilingual identity to communicate effectively with both English and Arabic-speaking audiences in the local market.
The new logo features a sharp and geometric emblem combining angular shapes that reflect precision, construction, and progress. The primary color palette of deep blue and mustard gold was chosen to evoke trust, stability, and excellence—core values that define Crudeco’s legacy and ambitions. The Arabic and English logotypes were carefully balanced to ensure legibility and harmony, promoting inclusivity in brand communication.
Visual Identity
Brand Guidelines
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Nuaija, Rawdat Al Khail St
+974 5517 0288