Why brand is so important?
As competition creates infinite choices, companies look at creative ways to connect emotionally with customers
How to build a brand?
There are key five elements in building a strong brand and sustaining them
This requires defining your business, first step in any branding process is gathering the information necessary for optimal brand positioning.
This is about thinking big, defining and expressing your brand’s focus, so that your brand is unique in its space.
Once positioning it’s time to get creative with your ideas, in simple terms branding is in a nutshell. Nevertheless, without brand research and positioning, creative work will be all glamour with little substance.
It’s time to “activate” your brand, meaning it is time to create the brand touchpoint that your customers and prospects will see and interact with.