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QPMP

Shaping Urban Mobility Through Strategic Branding

The Qatar Parking Master Plan (QPMP) is a visionary initiative aimed at transforming Qatar’s urban mobility infrastructure by planning and optimizing parking solutions across the country. As a government-backed project with a wide-reaching impact, QPMP needed a strong brand identity that would reflect its mission, enhance public trust, and unify all communication under one coherent visual language.

Qatar Parking Master Plan– Shaping the future of urban transit..

Our challenge was to create a professional, forward-looking identity that could resonate with both the public sector and private stakeholders, while remaining adaptable across various digital and physical platforms.

We developed a sleek, modern logo that symbolizes structure, connectivity, and movement—core elements of QPMP’s objectives. Inspired by urban planning grids and directional signage, the design speaks to the organization’s focus on structure and efficiency.

The bilingual logotype was crafted with equal emphasis on both English and Arabic, ensuring inclusivity and easy recognition in Qatar’s multicultural landscape.

Visual Identity

Brand Guidelines

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Doha-Qatar

43 Nuaija، 330 Rawdat Al Khail St

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